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Breaking Twitter : Elon Musk and the most controversial corporate takeover in history / Ben Mezrich.
By: Mezrich, Ben.
Publisher: London : Macmillan Business, 2023Description: 336 pages ; 24 cm.ISBN: 9781035032464 (hbk.) :; 1035032465 (hbk.) :.Subject(s): Musk, Elon | Twitter (Firm) | Consolidation and merger of corporations | Industry | Industry | Biography: business & industry | Biography: science, technology & medicine | Business strategy | History of specific companies / corporate history | Industry & industrial studiesDDC classification: 338.761006754 Summary: In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.| Item type | Home library | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|
| Adult book | Newton-le-Willows Library Adult Non-Fiction | 338.761 (Browse shelf(Opens below)) | Available | 38055400025090 |
Total reservations: 0
In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.